Yahoo has just set the new standard for family leave benefits: a gift package of company-branded items for employees who get a new cat or dog. Oh, and it's now giving new moms more time off with pay than dads.

The Sunnyvale,Calif.-based internet goliath created a stir in the HR field not too long ago when it unveiled a new suite of benefits to, according to the company, "support the happiness and well-being of Yahoos and their families."

Of course, Yahoo generated an even bigger buzz when it limited telecommuting earlier this year.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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