The NFL Players Association is expanding its financial education program for players and former players, adding an unbiased Financial Helpline designed by Financial Finesse, a provider of workplace financial education programs.
The program is designed to help players make more informed financial decisions and make a smoother transition into post-football careers – an often big challenge to athletes who make the majority of their lifetime income in their early 20s and tend to live extravagant lifestyles.
"It certainly is different from working with traditional employee groups where income and savings balances tend to increase as the employee ages," said Liz Davidson, CEO of Financial Finesse. "We have to think like a player — what's important to a player, what kind of messaging would resonate with them, colors, visuals, wording, timing, and delivery mechanism are all vitally important."
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