Here's a list to help you demonstrate that your mama raised you right.

Call them before they call you. This is the singular definition of customer service. When you say you'll get an answer and let them know, you should never make them call you back wondering if you ran off to a foreign country or something. Keep them in the loop at every step of the way. Communication really is king.

Put the “phone” back in smartphone. Remember when we actually talked on our phones? I can't tell you how many speaking engagements I've booked without ever talking to the client on the phone. It's all done via email. That's funny to me. You're hiring me to speak and we haven't spoken. Lately I've rediscovered the value of talking on the phone, and you can't imagine my efficiency now. My inbox isn't as crowded and people always respond positively. And you know what else? Email has begun to be a pain to me. It's time-consuming and laborious. When I make a phone call, decisions get made in minutes and both parties can get on with their day. Go figure.

Get your head out of that device. Don't you hate it when someone meets with you and they're checking their email or text messages or updating their Facebook status while you're talking? When you meet with a prospect or client, give them your full attention. Remember they have about a million choices for benefits. They don't have to pick you.

Say thank you. This one is tricky because it requires a little more effort, and that's the point. My father is known for his thank you letters. No matter what you do for him, you will receive a thank you letter within days. Not an email; not a text message. A letter. On paper and everything. When's the last time you got a bona fide thank you letter from a client or policyholder? Remember how that felt? Remember how long ago that was. So when you make that extra little effort, you will not only make the day of a client, you'll be unforgettable.