Health insurance premiums on average could rise by 40 percent under the Patient Protection and Affordable Care Act, a new study claims.

The study by Milliman consulting firm, on behalf of Center Forward, a bipartisan organization, focused on premiums for individual and group comprehensive medical insurance plans in Arizona, Florida, Illinois, New Jersey, Ohio and Wisconsin.

Individual premiums, on average, will increase 25 percent to 40 percent due to PPACA, the firm said, while small market group premiums could increase by 6 percent to 12 percent.

Young healthy men will carry most of the burden as far as rate increases, similar to previous findings. Older and less healthy individuals will pay significantly less.

But states could vary widely. States like New Jersey, which already has many of the PPACA provisions in place that highly regulate insurance, will see less of an impact than other states—with some premiums dropping by as much as 25 percent, the firm said.

In more “traditional” states that don't have as much regulation, some individuals could see an increase of 50 to 60 percent.

In many cases, that's because individuals who are choosing low coverage policies will have to upgrade to policies that offer at least a certain level of coverage under PPACA.

But most people with huge premium increases should get help from subsidies from the federal government. Milliman also found that 40 percent to 60 percent of people in the individual market will be eligible for subsidies to help offset the cost of insurance.

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