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Underinsured in America

A report by Harte-Hanks reveals insight into an insurer's most attractive prospects and what influences their behaviors.

By Emily Holbrook | Updated on July 24, 2013

Uninsured adults who rate their health (and that of their family members) as good and uninsured adults ages 18-39 are the most attractive prospects for insurers, according to the 2013 Consumer Health Care Report, published by The Agency Inside, Harte-Hanks. The Agency Inside surveyed over 600 consumers about factors such as motivation, channel consumption, affordability and likelihood to purchase. Participants were screened to ensure they were uninsured, subsidy-eligible, between the ages of 18 and 64 and influential in decisions about health care coverage. 

According to the study, uninsured participants who reported themself and/or their family as healthy are:

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