eHealth Inc. hasn't given up hope that the new Patient Protection and Affordable Care Act exchange system will help the company boost sales.
The parent of the eHealthInsurance.com Web-based health insurance supermarket — one of the major popularizers of the idea that the U.S. should have a "Travelocity for health insurance" — is still trying to persuade state and federal PPACA exchange builders to let it help drive business to their programs.
The company already has negotiated a major alliance with a private exchange — a private, Web-based, multi-carrier alternative to the PPACA exchanges.
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Allison Bell
Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.
