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eHealth maintains exchange dreams

The broker has a private exchange deal with Aon and is still talking to PPACA market builders.

By Allison Bell | Updated on July 29, 2013
Some are still hoping for a piece of exchange pie. (AP photo/Larry Crowe)

eHealth Inc. hasn’t given up hope that the new Patient Protection and Affordable Care Act exchange system will help the company boost sales.

The parent of the eHealthInsurance.com Web-based health insurance supermarket — one of the major popularizers of the idea that the U.S. should have a “Travelocity for health insurance” — is still trying to persuade state and federal PPACA exchange builders to let it help drive business to their programs.

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Allison Bell

Allison Bell

Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.

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