It's hard enough to figure out the intricacies of the emerging state health insurance exchanges without having to surmount a language barrier. Yet, according to a report from the Pacific Northwest, that's exactly what many immigrants are encountering.
Public radio station KUOW in Seattle decided to check out the immigrant outreach attempts by those creating the marketing materials for the Oregon and Washington state exchanges.
What it found was a hodgepodge of dialects and language styles for the eight language-specific groups targeted by the Washington state exchange. The state used certified translators, it said, to create fact sheets about the exchange in the eight languages.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
