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Too much of a good thing?

Whats the optimum number of voluntary products to offer in an enrollment?

By Marty Traynor | Updated on August 05, 2013
What’s the optimum number of voluntary products to offer in an enrollment? That’s been a recurring question over the years.

There’s no simple answer to the question. Some of the elements we need to balance—notably available enrollment meeting time, enrollment conditions and timing, employee brain bandwidth, and the amount of information required to help employees make good decisions—make it impossible to have a single strategy. Simple questions usually have complicated answers. 

One strategy is to recommend a full portfolio of voluntary products be built over a multi-year period.

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