Train us and we'll take care of finding good leads.
That was the message when Combined Insurance asked 400 of its new agents to list the most important factors in their decision to accept an insurance sales job. Company provided training was far and away the highest ranked factor.
Combined Insurance employs some 5,000 workers worldwide who support its sales of individual supplemental accident, disability, health and life insurance products. So it's constantly hiring lots of new people.
Recommended For You
Of those it surveyed, two-thirds were lured away from a job with another company, mostly in sales. About half had previously sold insurance.
To find out what truly motivated the job prospects to say "yes" to a job offer, it surveyed an incoming batch. Here's how they ranked various factors:
- Sales Training – 96.7 percent
- Career Advancement Potential – 87.2 percent
- Retirement Savings Plans – 83.7 percent
- Employer-Provided Sales Leads – 83.2 percent
- Employer-Provided Health Insurance Benefits – 79.5 percent
Combined Insurance said it will ramp up its training program and focus on career advancement opportunities for sales people in light of the survey results.
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
