It isn't just your teenager who's infatuated with the latest technology.
A study by Prudential Insurance Co. of America found that a high percentage of benefits brokers are using tablets and smartphones to access leads, marketing and sales materials, or wish they had access to that technology.
According to "Tapping the Potential of Technology," nearly 30 percent of brokers use tablets to access benefits marketing material and plan information and another 30 percent wish they had access to the technology. Another 20 percent use mobile phones to access the material, and 20 percent to 25 percent wish they had access to such resources.
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The study also found that three-fifths of employers, primarily those with more than 500 employees, use an administrative platform to manage their benefits programs. Of those, 62 percent rate the use of their platforms as effective, with another 37 percent saying they are highly effective.
More than half of those who use an administrative platform say it is integrated for all employer-paid and voluntary benefits, while 21 percent have only employer-paid benefits on the platform.
Fifty-two percent of employers have an enrollment platform and nearly 60 percent are integrated for all employer-paid and voluntary products. Integration of the two is more common in companies with more than 10,000 employees.
The research was conducted via the Internet in July, and consisted of three distinct surveys of plan sponsors, plan participants, and broker/consultant audiences.
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