Average consumers have a hard time picking an affordable health plan.

When asked to pick the lowest-cost plan from a set of eight, ordinary people in one study came up with the right answer just 21 percent of the time.

Business grad students with above-average test scores had an easier time: They figured out the right answer 73 percent of the time.

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Allison Bell

Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.