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Life insurance’s global boom

Life insurance sales are booming at some of the major carriers. And who they are selling to might surprise you.

By Katie Kuehner-Hebert | Updated on August 21, 2013
Life insurance sales are booming in places like Japan. Photo credit: Japan-Guide.com

As life insurers seek to find more buyers in the United States, sales in foreign markets are booming for some carriers, particularly in Asia as millions continue to transition into the middle class.

Meanwhile, carriers are also courting specific markets within the United States, including Hispanics, gay couples, up-and-coming Gen Yers, and women — particularly those who are the main breadwinner in their household.  

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Katie Kuehner-Hebert

Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.

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