We recently reviewed the voluntary industry’s overall sales for 2012. Now let’s look at the sales by product line and platform.

Life insurance overall showed a solid increase of slightly more than 11 percent. Total life sales for 2012 were $1.546 billion. Term accounted for 72 percent of the total life NBAP (up from 68 percent in 2011). Universal life/whole life had a decrease of 3 percent while term life sales were up almost 18 percent.

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