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Old school, tried and true trade secrets aren’t cutting it anymore as a new generation of HR managers and their employees enter the workforce. The fact is millennials won’t respond to yesterday’s life insurance sales techniques. A savvy generation—always online with technology at their fingertips—demands a savvy broker.
The upside: This generational shift provides you brokers with an opportunity to easily upgrade your pitch and hopefully drive more sales. Here are three ways to leverage relationship building and high-tech selling skills to offer useful solutions to clients.
Don’t lose out
Technology is your friend. It makes the enrollment process easier for you and your clients and has the potential to increase enrollment, contribute to customer retention and free up time to focus on selling.
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Copyright © 2025 ALM Global, LLC. All Rights Reserved.
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