With the U.S. Hispanic population booming, and Hispanics representing an ever greater economic market, experts anticipate this diverse ethnic group will be purchasing a considerable amount of life insurance in the near term.
A study by LIMRA, the financial services research and consulting group, supports this outlook. LIMRA found that, as the U.S. Hispanic population increases and assimilates, many within the group have the means to satisfy a basic concern: how to manage their financial present and future more effectively.
A focus on the family has long been a known characteristic of many Hispanic families, LIMRA said, which translates into a desire for family financial security.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
