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Marketing to nontraditional couples

Nontraditional couples have special planning needs, which can best be filled by professionals who understand their unique issues and opportunities.

By Rich White | Updated on September 12, 2013

In my previous blog, I talked about the big opportunity ahead for financial advisors who provide advice and service to nontraditional couples after the U.S. Supreme Court struck down the Defense of Marriage Act.

A report by the Williams Institute showed there are more than 900,000 same-sex couples in the U.S. and 23 percent of those households are raising children.

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