I have an idea. How about including a near-death experience in every preventative health screening? Not as a way of almost killing the patient, but to get their attention?
Let me explain. I have attended several briefings (and given several presentations) in the past few weeks where the audience didn't "get it." They didn't understand that their engagement in their personal health was the fundamental goal of wellness and a good health care system.
Let's face it, in benefits communication we're always fighting to get people's attention and to have them take their health a lot more seriously. So, what better way than to have them experience something that really wakes them up, really gets them focused on their health and changes their core values? Based on personal experience, nothing beats a good near-death experience for changing one's attitude.
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