Health insurance shoppers might not care about carrier names as much as carriers think they do.
Steve Zaleznick, a marketing strategist at HealthPocket.com, says that his company tried to measure the importance of carrier brand importance earlier this month.
The company asked Web users, "Would the absence of popular health plans like Aetna and United on Obamacare exchanges make you less certain that you can find your best health plan option there?"
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Allison Bell
Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.
