With the scheduled launch of the public exchanges less than a week away, brokers are still trying to understand how well the exchanges will promote themselves, what they'll sell, and where the professionals fit in.
Congressional Republicans were still using budget bill maneuvers to block the start of exchanges as recently as Tuesday. But in New York City, a market served by a well-funded state-based Patient Protection and Affordable Care Act exchange, carriers are already running ads promoting the exchange.
EmblemHealth, for example, is running a full-page health trivia quiz in free "shopper" newspapers to promote its ability to answer health reform questions.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Allison Bell
Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.
