One of the more-established private insurance exchanges in the country says business is booming this year — and that brokers are at least partly responsible.
Buffalo, N.Y.-based Liazon Corp. — and its flagship product, the Bright Choices Exchange — is achieving "exceptional growth," its executives said this week. The driving force behind that growth is Liazon's "wide network of broker partners, over 300 of whom deliver Bright Choices to clients nationwide," the company said in a press release.
More than 200 companies have signed up for the benefits private exchange so far this year, and executives predicted many more will join in time for Jan. 1, 2014 benefits renewals. The increased interest is primarily coming from mid-sized and large businesses.
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