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Brokers help drive private exchange’s growth

Liazon Corp. say the driving force behind its "exceptional growth" is a wide network of broker partners.

By Kathryn Mayer | Updated on September 27, 2013

One of the more-established private insurance exchanges in the country says business is booming this year — and that brokers are at least partly responsible.

Buffalo, N.Y.-based Liazon Corp. — and its flagship product, the Bright Choices Exchange — is achieving “exceptional growth,” its executives said this week. The driving force behind that growth is Liazon’s “wide network of broker partners, over 300 of whom deliver Bright Choices to clients nationwide,” the company said in a press release.

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