As if on cue, Towers Watson has produced a study that appears certain to become part of a burgeoning controversy.
The HR consulting firm, which produces a large number of highly detailed and painstakingly researched studies, has among its focus areas wellness programs. These programs have been all the rage in the C-Suite of late as employers attempt to hold down health care costs by encouraging a healthier workforce.
As the Towers Watson study and others before it have shown, offering wellness opportunities is akin to leading the horse to water. You can't make employees participate.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
