Much of the Patient Protection and Affordable Care Act health insurance responsibility promotional effort could end up helping brokers, carrier direct sales programs and other traditional individual policy distributors.
Gallup analysts have raised the possibility that PPACA could boost sales through more traditional sales channels in a new survey.
The analysts found 25 percent of the uninsured want to stay that way next year, even if it means they have to pay a fine.
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Allison Bell
Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.
