Twenty-three new nonprofit, member-owned health plans opened their doors this week.

The "Consumer Operated and Oriented Plans" are out beating the bushes for enrollees. The first coverage sold will take effect in 2014.

The National Alliance of State Health CO-OPs, the plans' trade group, said one of its member plans, Oregon's Health CO-OP, signed its first members a few minutes after midnight Tuesday.

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Allison Bell

Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.