Voluntary product strategists expect the rise of the public exchanges and the expansion of private exchanges to create big new sales opportunities.
When Eastbridge Consulting conducted a voluntary market player survey earlier this year, it found that 70 percent expect PPACA to help increase voluntary product sales.
One factor: Traditional health insurance brokers are thinking a lot harder about diversification.
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Allison Bell
Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.
