It's the platform, stupid.
That's the mantra employers might want to chant when considering how best to deliver retirement benefits information to workers. That's because a survey sponsored by MassMutual found that men and women – surprise, surprise – gravitate toward different social media sites.
"In a sense, gender differences in communication using social media are not surprising because research prides evidence than men and women sometimes communicate in differing ways," Valerie Barker, a professor at the San Diego State School of Journalism and Media studies, said in an email interview.
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