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Private exchanges get a boost from federal launch

The buzz created by the opening of the public insurance exchanges has stirred interest in their private-sector counterparts.

By Dan Cook | Updated on October 04, 2013
A clinical applications counselor worker helps a would-be buyer fill out papers to sign-up for new plans through a health insurance exchange in New Jersey. (AP Photo/File)

The buzz created by the opening of the public insurance exchanges has stirred interest in their private-sector counterparts. Whether it will lead to new customers is another matter.

Private health insurance exchanges, some of which have been in business for years, didn’t expect to see an immediate, big jump in new business because of the media frenzy around the public exchanges. But, say several private exchange managers, the increased health insurance literacy spawned by the Patient Protection and Affordable Care Act will certainly help them in the long run.

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Dan Cook

Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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