CHICAGO – Love it or hate it, the Patient Protection and Affordable Care Act offers a slew of business opportunities to third-party administrators and others serving self-insured group health plans.

That was the message Wednesday from Adam Russo, the CEO of the Phia Group, a Braintree, Mass., health care cost-containment firm, at a presentation at the Self-Insured Institute of America annual meeting.

"You didn't ask for it but you're now the experts on PPACA," he told those in the room. "Now you need to use that expertise and start charging for it."

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