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Carrot beats stick in wellness ethics study

Deciding whether to use the carrot or the stick in wellness programs has been the subject of much debate.

By Dan Berman | Updated on October 29, 2013

Companies have spent a lot of time and money looking for the best way encourage healthy behavior among employees while keeping a lid on health care costs. Deciding whether using the carrot or the stick is better is the subject of much debate.

A contest at the University of Arizona’s Eller Center for Leadership Ethics pitted teams of students from 32 colleges in the U.S. and Canada who tried to design the best program for getting employees to make healthier choices.

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