With our president apologizing for lots of issues, and his opposition already using health insurance reform as a lever to move the electorate, more misinformation than ever is flying around our collective consciousness. And, like it or not, those of us in the HR business are on the front lines of this war.

I think we all thought things would be settling down a little by now. We thought that large employers would have fairly little to pay attention to as the PPACA was launched, as the main focus was on getting the uninsured to get coverage. However, it turns out employers do need to pay attention to the exchanges because even if their employees don't use them, the functioning of the exchanges depends on some critical interactions among exchanges, employers and their employees.

So employers are starting to realize that they really do need a communications strategy for how to tackle exchange education with their employees. Consider the audience. Many of our employees are willing to pay a tax service to fill out a one-page 1040EZ. Do you really think that mailing a four-page required notification form to all employees and calling it a day will work? Feh.