The hybrids in insurance policies, just like those with four wheels on the road, are starting to carve out more market share.
These particular ones are hybrid life insurance policies that contain long term care benefits. As more Americans are living longer and requiring long-term care, individuals and families are taking steps to protect themselves from a long-term-care wipeout.
As the concept's popularity grows, insurance companies are pumping out new products designed to at least appear to be more affordable, says the American Association for Long-Term Care Insurance.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
