It takes a certain amount of daring for a company that specializes in online health insurance services to go public amid the madness of implementing the Patient Protection and Affordable Care Act.
Apparently the founders of Benefitfocus have that courage. Without it, they never would have made it to their initial public offering on Sept. 18.
Analysts say the online benefit portal specialist could be a winner in the shift from employer-administered health benefits programs to employee-administered programs in the next few years.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
