The Patient Protection and Affordable Care Act seems to be driving Web-based health insurance shopping overall, especially when it comes to older, sicker consumers.
Analysts at All Web Leads came to that conclusion after looking at the traffic flowing through its own insurance quote sites.
All Web Leads sites generate leads for non-exchange products, not public exchange plans.
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Allison Bell
Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.
