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Era of personal responsibility

With voluntary products, employees are accepting more responsibility for their choices. And that means they'll need help from brokers and carriers more than ever.

By Bruce Hentschel | Updated on December 09, 2013
Business owner Johnny Blakley looks out over Buffalo Creek Farm and Creamery, LLC Farmstead Goat Dairy in Germanton, N.C. (AP Photo/Gerry Broome)

Employer provided coverage has traditionally functioned well in the United States, even among very small employers. But as the market place becomes more competitive, as populations age and as health care costs continue to increase, employer provided benefits are under pressure. 

I’ve heard a lot of speculation in recent years about what employers will (or won’t) do regarding their employee benefit programs in the future. And, while I don’t ultimately know what buying behaviors will emerge, I believe that it’ll fundamentally depend on what’s top of mind for business owners at the point when they are faced with having to make those decisions. 

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