As the economy gathers momentum, the battle for top talent is heating up in corporate America. But using benefits packages to lure talent isn't as widespread as other recruiting methods, including using the job interview itself as a clincher or banking on scintillating advertising of positions.
The Society for Human Resource Management found in a survey that just a quarter of HR respondents are touting their benefits programs as a key way to attract talent. When it comes to recruiting C-Suite level candidates, the percent who trot out their bennies rises to 30 percent. But overall, SHRM concluded, most corporate recruiters don't view their benefits packages as a positive dealer closer.
Additionally, the survey found, less than 20 percent of companies even promote their benefits plans in any aggressive or positive manner to their current employees.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
