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ING U.S. rebrands as Voya Financial

Although the name is changing, the company will continue to help Americans save more for retirement through its retirement, investment and insurance market segments.

By Paula Aven Gladych | Updated on January 13, 2014

ING U.S., a major player in the retirement and 401(k) industries, will spend 2014 rebranding its U.S. operations as Voya Financial Inc.

The company filed its initial public offering on May 1, 2013, and its common stock trades under the ticker symbol “VOYA.” The IPO was part of ING Group N.V.’s decision to divest some of its global businesses. The Dutch company still owns 57 percent of the common stock in ING, U.S., Inc., but is expected to completely divest its ownership by the end of 2016.

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