Formal marketing efforts and free publicity helped Connect for Health Colorado officials triple awareness of their exchange between April and December.

Awareness of the HealthCare.gov federal exchange enrollment website doubled during the same period.

Managers of the state-based Patient Protection and Affordable Care Act exchange paid for many different ads, including television, radio, newspaper and Facebook ads, and it also worked to get news organizations to cover the exchange.

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Allison Bell

Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.

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