Like any newsroom, ours is bombarded with a ton of press releases. That, of course, doesn't bode well for anyone hoping to grab our attention. The Integrated Benefits Institute, however, did a good job with its latest release. The headline?
"Diabetes is a Ticking Time Bomb in the Workforce," it read.
Now that's pretty good. Declarative and dramatic, and perfectly targeted to its audience, the editors of an employee benefits news organization.
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