Feb. 12 (Bloomberg) -- Obamacare health plans enrolled 3.3 million people through January, with young adult participants increasing 65 percent from a month earlier, the U.S. government said.
Private health plans under the Patient Protection and Affordable Care Act enrolled 807,515 people ages 18 to 34 as of Jan. 31, an increase of 318,055 since December, the U.S. Department of Health and Human Services said today in a report. The age group made up about 25 percent of those who had signed up for health coverage through January, the report showed.
The Obama administration has focused its outreach on young Americans, hoping to reduce the proportion of sick people enrolled in health exchange plans. Television ads featuring former basketball star Magic Johnson are airing during National Basketball Association games, and celebrities including Maroon 5 singer Adam Levine have been recruited to promote the law.
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