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California doubles down on Latino enrollment

Lagging enrollment in PPACA among Californias Latinos is spurring a new push into communities to sell the states program face-to-face.

By Alison Vekshin | Updated on February 14, 2014
Natasha Buranasombati, left, of the CSU Health Insurance Project, talks with a student about available health options, on the campus of California State University-Los Angeles. (AP Photo/Reed Saxon)

Feb. 14 (Bloomberg) — Lagging enrollment in PPACA among California’s Latinos is spurring a new push into communities to sell the state’s program face-to-face.

Many low-wage Latinos fear that going on public assistance could harm their efforts to become U.S. citizens, or enrolling could lead to the deportation of undocumented relatives who live with them, according to community activists. At the same time, glitches on the insurance exchange website and a lack of Spanish-speaking counselors on its telephone banks aren’t helping, they say.

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