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Women of retirement age stay with their advisors

The survey looked at two groups of women, the Silent Generation, ages 67 to 80, and Generation X, ages 32 to 47, and found 93 percent of the older group was loyal to advisors when left on their own.

By Dan Berman | Updated on February 14, 2014

Women of retirement age are almost without exception likely to stick with their financial advisor if their spouse or partner dies, a finding that flies in the face of common wisdom that widows ditch their financial advisors, a Russell Investments survey found.

The survey looked at two groups of women, the Silent Generation, ages 67 to 80, and Generation X, ages 32 to 47, and found 93 percent of the older group was loyal to advisors when left on their own. The younger group was only slightly less likely to leave an advisor, with 78 percent remaining loyal.

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