Now a decade after the initial offering of health savings accounts, we thought the time had come to dust off our proverbial crystal ball and take a look at what we can expect, hope and anticipate for HSAs in the next decade. Over the next several months we will touch on the emerging trends, tools and offerings in the HSA space and how those impact employers and employees, as well as brokers and agents.

The first topic I would like to touch on in this series is analytics — essentially, meaningful data and how it impacts HSA plans. Many administrators offer employers and business partners access to a wealth of data on usage, enrollment, contributions, distributions and investments, which can reveal broader plan trends.

In our experience, few employers are taking the time to understand this data. For many, that data is filed away to never see the light of day again. This provides an opportunity for brokers to step in and help make sense of the data and create actionable items to improve HSA plans.