Last April at Benefits Selling Expo in San Diego, there was a lot of strategic talk about the looming employer mandate. Brokers were speculating that as much as a third of their employer groups would cease offering benefits altogether. With a projection of millions of uninsured individuals moving into 2014 with brand new coverage bought through the exchanges (and without agent assistance), I've heard a lot of "woe is me" talk. It seemed we were entering "The Bronze Age" of benefits, and brokers would be going the way of the woolly mammoth.

Of course, shortly after the expo, changes to the law began, starting with the employer mandate delay. Now several months into 2014, there have been a number of delays, extensions and changes to PPACA.

Allow me to speculate as to the rationale behind the PPACA at its inception. Legislators were attempting to provide health insurance coverage to some 26 million uninsured Americans. In theory, these people were uninsured due to:

|
  • Lack of access — no plan offered by their employer, or
  • Lack of access due to pre-existing conditions, or
  • Lack of access due to unaffordable premiums.

So it would appear that PPACA should solve all of these problems through the employer mandate, prohibition against pre-existing conditions, and subsidies. And it would be reasonable — since "too expensive" was one of the major hurdles pre-PPACA, to expect that the bronze plans would be flying off the proverbial shelves. Yet, according to official numbers, only 19 percent of those who had obtained coverage as of the end of January had opted for bronze.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.