COLORADO SPRINGS, Colo. – Reviews and testimonials from everyday people – what marketers call user-generated content – may prove to be one of the better ways for employee benefits professionals to reach millennials.
That was the word Tuesday from Laura Marzi, assistant vice president of group benefits marketing at The Hartford, speaking on the opening day of the 2014 Benefits Selling Expo.
Marzi said that user-generated material provides an "authentic" tone that few companies can match.
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