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Engage millennials or suffer the consequences

The constant inflow of millennials into the workforce poses new challenges to employers hoping to find the best ways to keep their employees from moving on.

By Dan Cook | Updated on April 02, 2014
Millennials work everywhere, often remotely, but want to feel connected to the office, too.

The need to truly engage employees in their work has been gaining traction among companies. But management hasn’t figured out how to do it well. And the constant inflow of millennials into the workforce will make that job harder for many employers still struggling to understand what makes this generation tick.

Those are some of the findings and conclusions from a TalentKeepers engagement study entitled “Workplace America.” It’s the firm’s 10th annual study, and, as it notes, worker engagement continues to rise in the corporate consciousness. Survey responses from more than 700 interviewees indicated that 83 percent of companies represented consider engagement a strategic priority.

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Dan Cook

Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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