Financial advisory firms that want to build a legacy need to consider the different ways generations approach life, said Mark Tibergien, CEO of Pershing Advisor Solutions in a 2-minute BrightTALK presentation.
He pointed out that 90 percent of Millennials say they won't work with their parents' advisor because their parents' advisor is on the same mortality clock as their parents.
"They want an advisor that will be around the same amount of time as they are," Tibergien said.
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