In his book "Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story," Peter Guber writes about how motivating people to act in the way we want often depends on our ability to touch a chord through a story that illustrates our message.
Aesop's fables and Biblical parables are two profound examples of the power of story. If you just say: "you'd better work hard or you may not be able to pay your bills and that would be a disaster," you may be making the same point as the fable of the grasshopper and the ant. But you probably wouldn't identify just how short-sighted and insensitive the grasshopper is without hearing the story.
Story can be interwoven into enrollment in many ways. One is the negative:
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
