The 2010 passage of the Patient Protection and Affordable Care Act caused existing private health insurance exchange GetInsured.com to tweak its online platform to comply with the new law. But the actual implementation of PPACA has been spelling additional revenue opportunities for the Palo Alto, Calif., company.
GetInsured.com was formed in 2005 to primarily serve consumers who voluntarily purchased individual health insurance plans from carriers either on its online platform or through its call centers staffed with licensed brokers, explains Shankar Srinivasan, chief operating officer and co-founder.
"We started this so that consumers could get a greater transparency to health care," Srinivasan says. "Even though it's 15 percent of the GDP, it's still very opaque."
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Katie Kuehner-Hebert
Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.
