I found myself yelling at the TV again. Former NBA star Alonzo Mourning was on, interrupting a pick-up basketball game. But he wasn’t there to sign autographs or play. He was there to encourage the guys to sign up at HealthCare.gov. As the kids would tweet, #smh (that means “shaking my head”).

I thought millions of Americans were craving this. I thought all they needed was access. I thought they’d stand in line for hours to sign up for a policy. And now Alonzo Mourning has to show up and beg people to enroll?

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